Megan Lloyd is an award-winning communications professional with more than 20 years experience in media and corporate communications. From editing one of the country's top mastheads, to sensitively managing the external and internal communications for the end of Holden's manufacturing, her record speaks for itself. Whether it's quietening corporate noise or dialling up attention, Megan wants to help her clients build their reputation, protect their brand and grow their business.
Strategic Communications. Engagement. Media Advice. Issues Management.
Megan Lloyd is an award-winning communications professional with more than 20 years experience in media and corporate communications. From editing one of the country's top mastheads, to sensitively managing the external and internal communications for the end of Holden's manufacturing, her record speaks for itself. Her advice is sound, frank and effective. Whether it's quietening corporate noise or dialling up attention, Megan wants to help her clients build their reputation, protect their brand and grow their business.
You can learn more about Megan's work below.
Media Advice
Mainstream versus social media. Earned, Owned & Borrowed Media - what's the difference? How do we get a decent run? How do we stay out of the news? How can we tell our story, our way? Megan has experience in long-lead campaigns, tactical media engagement, briefings, press conferences, targeted announcements and driving best-practice media management and response.
Media conference with Holden HR Director Jamie Getgood and former SA Premier Jay Weatherill in Holden foyer after touring Holden Jobs Fair.
Engagement
Do you appreciate genuine engagement? Do you know when, how and with who you should be engaging? Does your organisation follow the principles of the International Association of Public Participation? Would you consider your past engagement respectful, inclusive, transparent, genuine, accountable and flexible?
Strategic Communications
How do we shape and influence audiences to achieve our business objectives? Get match fit for a long game, not indulge in short-term tactics that look good but don't shift mind-sets or grow customers. Megan has experience in detailed communication planning, applying best-practices, being data-driven and stress-testing the strategy.
The final day at Holden's Elizabeth plant was a carefully managed and staged event for employees only - it was a celebration of Holden's people, heritage and product. #pride
Community drop-in sessions held across South Australia’s Riverland to talk to locals about the proposed SA-NSW interconnector, Project EnergyConnect.
Issues Management
Who is considering the optics of your decision-making and operations? Are you in-tune with socio-political changes in your operating environment? Who is identifying potential problems, issues and trends that could impact your future? Are issues managing you, or are you managing your issues?
Note the news ticker on SkyNews on the morning of the final day at Elizabeth. A morning press conference was used to set the tone for the morning.
It’s a big part of the culture of this country and today is a great celebration of what Holden means to Australians
— Mark Skaife, Holden Dream Cruise ambassador
By the numbers
26,000 in attendance
1200 Holden vehicles registered
$800k raised for charity
1800 facebook reactions
1200 Instagram enagements
